HITSFAMILY

SITOA KURKKU | Cataloge - Graphic Design

We produced the catalog for Sitoa Kurkku, a fashion brand that spun off from the non-profit, AP Bank, founded by Takeshi Kobayashi. Using high quality cotton from the Southern Indian state of Kerala, Sitoa Kurkku produces a variety of goods such as t-shirts, hoodies, chino pants, and bags based on the concept of 'fashion and sustainability.' This concept of fashion and sustainability is about the 'wearability and beauty' of clothing and the exploration of high quality materials and designs that allow for longevity and comfort. In order to relay this concept, we selected the paper and specifications to evoke the feeling of texture. The design is simple, yet it resonates.

CREDIT :
Client: SITOA KURKKU
Creative Director: Arata Sasaki (HITSFAMILY)
Art Director & Designer: Takashi Kawada (HITSFAMILY)
/ EN
WORKS
HITSFAMILY
HITSPAPER
KOTENHITS
CNTCT

NWS :
sleep wear project
DCTNRY :