HITSFAMILY

VINYLSOYUZ | Name Card - Graphic Design

We produced the logo and name cards for VINYLSOYUZ, a record label that delivers unique experiences through music.

The dots in the logo represent the three areas that make up VINYLSOYUZ—Spaces, Artists Cooperation, and Boycott Rhythm Machine Versus Project. Not only that, but it also depicts how VINYLSOYUZ operates, like a highly compatible nucleus that is invisible to the human eye and the electrons that dance around it. All matter is made up of atoms, but the unique personality of each atom is determined by the electrons that revolve around the nucleus. The three dots in VINYLSOYUZ contain all the basic elements, but the resulting expression and uniqueness are influenced by the medium through which the works are presented. It is not just a record label that sits firmly at the center of revolving artists, but it is the constant transformation of VINYLSOYUZ itself. Said differently, it is a three-dimensional atmosphere in which the oppositional aspects of flexibility, dynamism, and solidity coexist.

CREDIT :
Client: VINYLSOYUZ
Creative Director: Arata Sasaki (HITSFAMILY)
Art Director & Designer: Takashi Kawada (HITSFAMILY)
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WORKS
HITSFAMILY
HITSPAPER
KOTENHITS
CNTCT

NWS :
sleep wear project
DCTNRY :