HITSFAMILY

SHOWA LIFE PROJECT| SLEEPWEAR-Book

The picture book “SLEEPWEAR book” was produced to message a world view of pajama “SLEEPWEAR” to deepen the family tie. We produced creative direction, art direction, graphic direction and writing a story of “SLEEPWEAR book.” It is a story of a kid, who was born from father who is an astronaut and mother who is a novelist. The story is represented dreaming of adventure that somehow can feel mysterious and warm. The book was published in two different types, for adult and kids. We can enjoy the book not only as the reading for family, but also as interior decoration by storing of its book to a special wooden box. As the material, we use a corrugated paper to represent warmth of the family. For the part of a picture, we chose to use lacer cutting to expressing the detailed depiction. Having a burn mark by the heat of lacer cutting, we represented nature and warmth by using dark brown and same color on the text. We also chose to use rickrack to provide an image of an attached house as the community.
CREDIT :
Creative Director : Arata Sasaki (KOTENHITS / HITSFAMILY)
Art Direction : Takashi Kawada (KOTENHITS / HITSFAMILY)
Designer : Saki Nishihara (KOTENHITS)
Designer : (Logo) : AKIHIRO KUMAGAYA
Pattern maker: Asumi Suzuki
Processing : Cosmotech
Paper Director : Heiwa Paper Co.,Ltd.
Print : Yamada Photo Process Co.,Ltd.
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WORKS
HITSFAMILY
HITSPAPER
KOTENHITS
CNTCT

NWS :
sleep wear project
DCTNRY :