HITSFAMILY

SHOWA LIFE PROJECT | SLEEP WEAR -Web Site

It is the web-site produced to deliver the world view of pajama “SLEEP WEAR,” which is to deepen the bound of family. We worked creative direction, art direction and web design on its web-site. To evoke the imagination, we represented three days in daily life of some obscure family using only animation and sounds of typography. Using various typography action, we expressed the communication in the domestic daily life, such as rising, having a breakfast, going to work, returning to home, having a dinner, taking a bath, and going to a bed. Along with the time course, the story begins in conjunction with a picture book “SLEEP WEAR book” adjusting the amount of light.
CREDIT :
Creative Director : Arata Sasaki (KOTENHITS)
Art Director : Takashi Kawada (KOTENHITS), Akihiro Kumagaya
Designer : Saki Nishihara (KOTENHITS)
Interactive Designer + Technical Director : Yusuke Oshima. Hideyuki Aoshika
Web Site : Sleep-wear.jp/
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WORKS
HITSFAMILY
HITSPAPER
KOTENHITS
CNTCT

NWS :
sleep wear project
DCTNRY :