HITSFAMILY

SHOWA LIFE PROJECT | SLEEP WEAR –Pajama

Pajama “SLEEP WEAR” to deepen the family tie. We produced its creative direction, art direction, product design and logo design. Pajama was made of most softness cotton called extra-long staple cotton. We aimed to provide comfortable touch and to share a sleep. For a package, we used a soft corrugated paper to represent the family tie = warmth. Also, having a concept that a family can look the same scenery, we captured a “window” to symbolized logo.
CREDIT :
Art Director : Takashi Kawada (KOTENHITS)
Designer : Akihiro Kumagaya
Pattern : Asumi Suzuki
Sew : Inflate Inc.
Processing+paper Director + Print : Sanwa Kogyo Co.,Ltd.
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WORKS
HITSFAMILY
HITSPAPER
KOTENHITS
CNTCT

NWS :
sleep wear project
DCTNRY :