is a family collective
that promotes social change by understanding creativity. The family is made up of HITSPAPER
, a creative resources web magazine that explores the creative relationship between society and people, and KOTENHITS
, a design studio that explores various designs as they develop into graphic web space content.
The concept of HITS
FAMILY is “blood
.” If we think about our human anatomy and society in terms of their respective characteristics and systems, we can draw an analogy
. If society is a single organism made up of Homo sapiens
, then HITS
FAMILY would be the connective tissue, the blood that links together each personal boundary. Blood is the medium
that delivers nutrients and transports waste from cells; it maintains bodily balance and coagulates to stop overflow when damage is sustained. This is how we want to face social issues—by circulating new values through the power of creativity and imagination.
The role of HITS
FAMILY is “the brain
,” which aims to drive social change by acting as the blood that links and circulates within society.
If society is a single organism made up of Homo sapiens, HITS
PAPER is contemplated the answer the universal questions like what is life? what is beauty? what is individual? and what are humans?; and restores to society as the place we can consider those questions.